Using content marketing to land a job is a creative and effective way to showcase your skills, knowledge, and personality to potential employers. Here are some tips on how to use content marketing
Why aren’t my Google ads converting? 10 reasons (and solutions!)
Reasons why your Google ads aren’t converting can range from technical errors to planning errors and everything in between. Here are the reasons and how to fix them. 1. It’s late If you
The Evolution of SEO – Where have we come from and where are we going to?
So you think you know SEO? For the uninitiated, SEO might at first glance appear as simple as it sounds: Search Engine Optimisation – what more could there be to know about than making sure your
Top 7 Impacts of Social Media: Advantages and Disadvantages
Information and communication technology has changed rapidly over the past 20 years, with a key development being the emergence of social media. The pace of change is accelerating. For example, the
How to Craft a Successful Email Marketing Strategy that Converts?
Unlike other marketing channels, email marketing is still one of the most effective marketing channels that can drive high ROI. For being cream of the crop, most of the brands are indulged in craft
What Is Search Engine Optimization (SEO) And Why Should You Care?
Search engine optimization (SEO) can be a complicated concept for those that don’t deal with it on a daily basis. If you’ve recently considered implementing SEO onto your website, you m
Why in-game mobile advertising has become the most effective monetization strategy
Quarantine during the height of the pandemic wouldn’t have been the same without Candy Crush, Fruit Ninja, or Clash of Clans. The COVID-19 pandemic, lockdowns, and stay-at-home lifestyles have dr
Why Should Your Business Care About Social Media Awareness?
Excuse us while we explain the obvious, but social media awareness isn’t just about knowing Facebook and Instagram exists. Brands need to know what platforms their customers use, what their life
A Comprehensive Content Marketing Guide
We all have heard terms like content marketing, content strategy, and content planning. But what do they stand for? Can these terms be used interchangeably? If not, then what is the definition of c
Why fintech businesses need an effective email marketing strategy
An important goal for financial technology businesses, and any business for that matter, is to be able to connect with their audience in a highly personalized way. Though there are a plethora of ma