If you are a small business owner, regardless of your industry, good email marketing strategies will help you foster better relationships with your customer and build a stronger brand to help you k
Author: mawi koh
3 important search engines to leverage for content marketing
If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. When we talk about
Mobile Marketing Strategies & Trends: Key Learnings from the First Half of 2019
Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in t
The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?
A Brief History of Social MediaIn less than a generation, social media has evolved from direct electronic information exchange, to virtual gathering place, to retail platform, to vital 21st-century
How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s
7 Tips for Highly Effective Content Marketing
Content is king, and nowhere is that more true than in content marketing. Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commer
Complete guide to content marketing
Content marketing is a strategy. It’s a plan for how you’re going to use the content you create to market your company’s product or service. Furthermore, content marketing also provides addit
Why I Choose Email Marketing for Best ROI
As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the most success. Measuring success as a business typically pertains to ROI, sales/income
What is Search Engine Optimization?
Search engine optimization or simply SEO is the process of optimizing websites to obtain higher rankings in search engines with specific keywords and phrases, and getting “free” organic traffic
What is Mobile Marketing?
While the definition of mobile marketing sounds obvious at first, there is actually more to it. And many businesses are finding it difficult to utilize the new marketing strategy. As 2014 draws to