To understand what SEO content marketers mean, it helps to break this phrase down into its component parts: “SEO” refers to search engine optimization, or the process of optimizing a website so that people find it through search engines like Google can easily find. By “content” we mean all information that lives on the web and can be consumed online. 카지노사이트
Combination of these two concepts: SEO content is any content created to attract traffic from search engines. I’m not going to tell you everything there is to know about search engine optimization; it’s all a “different drive”.
But here’s a very quick reminder of what you need to do to optimize your web content:
Keyword Research: If you want to drive traffic through search, it’s best to do some keyword research before you start start writing. This allows you to focus on keywords that already have a search pool, so write about topics (or find keyword niches!) that are already being searched for.
Keyword Optimization: Learn where and how to use keywords in your content for maximum searchability. (Learn more in our comprehensive on-page SEO guide.)
Content Organization:
Your website content should be organized in a logical manner. Not only is it good for SEO, but it also helps your website visitors to find other related content easily. (The longer they stay on your site, the better.)
Content Promotion: Increase the visibility of new content you create by sharing it on social media and linking it to your content (internal and external websites).
A Quick Word on Intent
Remember that if search engine traffic is your only goal, your results will likely suffer. In order to satisfy both search engines (which reward you with high rankings over time) as well as potential customers and returning visitors, you need to offer value beyond search engine optimization.
In other words, don’t create “soft” content that ranks and gets clicks, but provides no value to the search engine user. Sites promoting low-quality “skinny” content may be penalize by Google; They also have high bounce rates and low conversion rates of.
Types of SEO Content
SEO content can include: Product Pages: This is the bread and butter of any online store. A good product page can be used both as SEO content and as a PPC landing page.
Blog Posts: A blog is one of the easiest ways to create a constant stream of SEO effective content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build your website authority.
Article
Consider a news article, interview, or feature article. This is the primary content type found on most newspaper or magazine style websites.
Lists
A list is sort of like an article, but when you phrase it as a list (e.g. “10 ways to reduce energy bills” or “101 things I hate about Google”), it is better readable. These types of titles also appear more clickable when appearing in search results or social media channels. And social signals affect SEO.
Guides
A guide is longer content that explains in detail how to do something. (Guides are often spread across multiple web pages, although it’s best to allow users to view lengthy content on one page if they choose.) You can publish the full guide on your website, or post a summary or excerpt by. 온라인카지노사이트
They ask visitors to fill out a registration form to read the full guide. This can be a great way to generate leads, but remember that setting up a record wall will likely reduce the amount of SEO traffic you can bring to this guide.
Videos
Overall, there are fewer videos than text pages on the web; Therefore, it may be easier to appear on the first page of a competitor’s keyword by creating a video instead of an article. Depending on the type of website or business you run, videos can be a great way to attract and reach your audience.
Consider creating video tutorials on how to use your products. Or illustrate a process relate to your business: For example, a plumber can record a video showing him unclogging a sink. (SEO Note: You should consider including text transcripts in your video. Here are some additional tips to optimize your videos.)
Infographics
Infographics, which are large-scale images that contain lots of data (often in the form of charts or graphs) on a topic, can accumulate many views and links. However, since much of the content is embed in the image and therefore unreadable to search engines as text, it’s important to carefully optimize the rest of the page. You can use any of these five free infographic templates to get started.
Slide Shows
A slide show is a way of displaying a series of related images. Sometimes pictures are more important than text – let’s say you want to show what the stars wore to the Oscars. Again, we’re referring to the image title, captions, filenames, etc. it’s important because search engines have less to “read”. 바카라사이트